7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.

Affiliate Programs To Sign Up With

Make money online with affiliate programs can be tough but it can be the most rewarding choice you have ever made. Choosing an affiliate program to start with is the most important part of your online business.

There are so many affiliate programs to choose from. It can be difficult to know which one to sign up with. I personally recommend Clickbank for a comprehensive list of top ranking and highest paying affiliate programs. You will receive a check from Clickbank for your contracts earned twice a month.

If you prefer to receive payments via PayPal, then go to PayDotCom. It is a huge affiliate center with marketplace of products you can promote.

When considering which affiliate programs are best for you, I recommend that you choose one that is specifically related to your site's content and target audience. You can also promote a variety of online digital products as an affiliate. I personally recommend that you choose an affiliate program or products that you are familiar with. This way, it is better for you to recommend these to other. Imagine you are selling something that you know nothing about, you are not going to convince someone to buy it from you.

Personally, I mostly use Clickbank and PayDotCom but I suggest you look around because most companies offered free affiliate programs. Some only allowed affiliates to sell their products after they have purchased it. Whichever websites you are viewing, just scroll down to the bottom and look for affiliate link. Some business owner does not like to display the link in the homepage for everyone to see, so sometimes the affiliate link could have been found in the "about us" page.

Traveling in Mexico: Internet Cafes in Mexico City’s Zona Rosa

INTERNET CAFES IN THE ZONA ROSA

While you're tooling around Mexico, you'll want to stay connected. Mexico City has excellent internet café facilities even for those who Spanish is not the greatest. English is spoken in many internet cafés in the Zona Rosa and Historic District. Here are some of your e-café options.

Café Internet Victal

Address: Hamburgo No. 108 local 101 at the corner of Genova

Phone: 514 – 4161, 672 – 3821

With a going rate of 20 pesos per hour, this is one of the cheapest full-service Internet cafés in the area. Chats, computer games, and office programs (word, Excel, etc.) are also available. The staff is knowledgeable and helpful. The Victal is open from 9am to 9pm Monday through Saturday and is open on Sundays half a day. There are many computer-related services available – if it has to do with computers, they can probably do it or have it. Getting into the place is tricky at first. From the corner of Genova walk down Hamburgo about a quarter of a block. Enter the building through an arcade doorway and go up to the second floor. The entrance will be there but you'll have to look closely for the signs. The only visible signs from the street are above your head at the second story level with no clue for finding the entrance. You may have a short wait to get onto a computer but this place is worth the trouble.

Coffee Net – Zona Rosa

Address: Florencia No. 35 Local E (between Hamburgo and Londres)

Phone: 533 – 0844, 533 – 1760

An Internet café – cafeteria featuring a variety of gourmet sandwiches, salads, gourmet coffes and cappuccinos. The hourly rate is 25 pesos. Services are acceptable quality but a bit costly. Centrally located with good quality but pricey food.

Coffee Mail

Address: Amberes No. 61

A 24 pesos hourly rate internet café with standard fare. Similar in structure and price to Coffee Net but with less selection of sandwiches, coffees and foods. Regular customers typically come in to check or send e-mails. Other services are available but not heavily used.

Café Internet Red 2000

Address: in the Insurgentes metro station plaza

Phone: no phone

After exiting the metro at the Insurgentes station, this Internet café is in the outside plaza surrounding the station entrances. Long distance phone services are available through the internet. Rates are: 15 minutes 8 pesos, 30 minutes 16 pesos, 45 minutes 24 pesos, one hour 30 pesos. Only sodas and packed snacks are available.

Conecte Cafe

Address: Liverpool No. 140 (near Amberes)

Phone: 587 – 6179, 587 – 7737

A very well run internet café with full computer services including scanner, photoshop, translations, printing, Microsoft office and MP3 software available, all at reasonable rates. The internet use rate is 20 pesos per hour but there are only a few computers. Located across from Harmon Hall and Quick Learning building. There is also another Zona Rosa location at Genova No. 1. 71 on the first floor near Londres.

NOTE: There are other Internet cafés around the Zona Rosa area with varyingly higher prices for similar services.

In the Historic District:

LAFOEL Internet Service

Address: Doncelles No. 80 first floor (two blocks from the cathedral)

Phone: 512-3584, 521-2978

Open Monday to Friday from 9 am – 8 pm and Saturdays from 10 am – 5 pm. Rates for services are: 10 pesos for 15 minutes, 20 pesos for 30 minutes and 30 pesos for one hour. Conveniently located near the Zocalo but a bit on the high side for service costs. Okay just to check mail or send a quick message though. They also rent computer equipment. Just be sure to confirm the rates before signing anything or leaving the promises with equipment.

Finally, be sure to check out my other articles in the two continuing series: Teaching English in Mexico and Traveling in Mexico. If you would like more information, have questions or comments, the author can be e-mailed, see below.

Shopping for Gifts on a Budget

Holiday shopping is seldom easy. Whether you're just hopping around department stores or just surfing the net, the limitless choices made available by advertisers can actually be more of a detriment for someone who is in a real hurry. This can be quite problematic if you're on a budget and have such a long shopping list. Time constraints do not really provide you the benefit of thoroughly comparing every item in each store in an effort to find yourself the best bargain. One who has been shopping for hours can quite easily succumb to the pressure and end up buying gifts beyond a planned budget.

If you're in this very familiar predicament, all is not lost. When shopping for holiday gifts it sometimes makes more sense to look for items that are simple yet meaningful. While a sophisticated electronic gadget could certainly get a friend excited, simple inexpensive gifts like personalized mugs or engraved pens may just elicit the same amount of appreciation.

Nothing is perhaps more appropriate than a gift that actually captures the holiday spirit. As holidays bring sentimental moments, you'd want to give something you would be remembered for. Embroidered pillows and blankets would be good choices. Collectibles like cd's and personalized caps should also do the trick. Listed below are some gift items worth considering:

• shirt of a home team

• cross stitching kit

• bottle of a local wine

• personalized notepad

• stationary

• photo album

• memo holders

• tool kits

• Carpentry kits

• versatile pocket knife

While you'll certainly be shaved with praises by giving a fancy cellphone or notebook, it sometimes makes more sense to go for something more practical yet thoughtful. You do not really have to dent your budget to please a friend. People tend to get appreciated more for the amount of effort that they've performed in looking for that meaningful gift that touches the heart. Whether it's Christmas, Thanksgiving, or a major school reunion, there's really no reason to panic. All it takes is just a little imagination and a touch of creativity.

For more information on unique gifts and specialty items, please visit

[http://www.levelpromogifts.com].